Friends of Friends is a web series which documents a day in the life of friends living across America. Each episode features a different friend living in a different city. In this project, each friend featured, choses a friend of their own to be documented in the following episode.
I created the logo first with rough drafts on paper then moved to Adobe Illustrator for finalizations. I wanted the logo to seem hand drawn and somewhat “imperfect”. I felt that matched the aesthetic of the web-series and looked more dynamic for animating. The logo was then adapted across several different mediums & platforms for promotional purposes.
Link to the web-series page here!
Half Sized Business Cards. about 2.75″ x 1″
Embroidered Iron-On Patches about 2.5″ wide.
Also made Stickers!
